Grounded the metrics in client interviews and surveys to turn a scattered data list into a KPI-centered monitoring dashboard, shifting issuers from passively searching to actively gaining insight.

Designed a two-stage digital-passport check-in flow and led pre-launch usability research, letting travelers self-verify at hotel kiosks faster than with a physical passport.

Rebuilt TCS's pricing, website IA, and a self-service dashboard, turning a phone-driven manual business into a scalable self-serve product. Built with Claude Code.

Built a SaaS design system for Turing Space, auditing and unifying components into a reusable Figma library that sped up design delivery and made the product experience consistent.

Designed a self-upload flow and tiered trust visuals for end users, making credential uploads accessible to non-technical users while clearly communicating trust levels.

Turned Web3 DID technology into a two-sided experience-challenge platform, designing the full creator and participant flows plus a badge-collection experience.

Designed a complete concept for an immersive relaxation app, spanning experience flow, interaction, and interface illustration that casts users as travelers on a nature getaway.