Michelle Liu, From brand identity to product experience — a full-stack visual designer.

I turn complex SaaS workflows, brand systems, and business goals into clear, usable, memorable experiences.

Designing + vibe coding @ Turing Space

Studying interaction design @ NTUST

Product DesignVisual DesignPackaging DesignB2B2C SaaS

Selected Work

Product, brand, and visual systems I've built.

Making Value Visible — Turing Certs Dashboard
Product Design / SaaS Dashboard / UX Research
Making Value Visible — Turing Certs Dashboard
Grounded the metrics in client interviews and surveys to turn a scattered data list into a KPI-centered monitoring dashboard, shifting issuers from passively searching to actively gaining insight.
Digital Passport Check-in — DNP Hotel Project
Product Design / UX Research / Digital Identity
Digital Passport Check-in — DNP Hotel Project
Designed a two-stage digital-passport check-in flow and led pre-launch usability research, letting travelers self-verify at hotel kiosks faster than with a physical passport.
[AI Builder] Self-Serve by Design — TCS Website & Dashboard
Product Strategy / SaaS Dashboard / Website
[AI Builder] Self-Serve by Design — TCS Website & Dashboard
Rebuilt TCS's pricing, website IA, and a self-service dashboard, turning a phone-driven manual business into a scalable self-serve product. Built with Claude Code.
Design System — Turing Certs SaaS Platform
Design System / Component Library / SaaS
Design System — Turing Certs SaaS Platform
Built a SaaS design system for Turing Space, auditing and unifying components into a reusable Figma library that sped up design delivery and made the product experience consistent.
SaaS Product Design — Turing Certs
Product Design / Mobile / Web / Web3
SaaS Product Design — Turing Certs
Designed a self-upload flow and tiered trust visuals for end users, making credential uploads accessible to non-technical users while clearly communicating trust levels.
App Design — Badger Badge Collector
Product Design / UI/UX / Web3 DID Platform
App Design — Badger Badge Collector
Turned Web3 DID technology into a two-sided experience-challenge platform, designing the full creator and participant flows plus a badge-collection experience.
Concept App — Pocket Travel
UI/UX Design / Concept App / Mobile Experience
Concept App — Pocket Travel
Designed a complete concept for an immersive relaxation app, spanning experience flow, interaction, and interface illustration that casts users as travelers on a nature getaway.

About

I'm Michelle Liu, currently a Product Designer at Turing Space. My experience spans SaaS products, e-commerce skincare and bath-care brands, international organizations, and online education. More than narrowly-scoped deliverables, I'm better at — and genuinely enjoy — carrying a project all the way through: from problem and strategy to interface and final visuals.

Get to know me →

If you're looking for
a versatile, open-minded designer

I'm currently looking for a full-time product design role, along with select freelance collaborations.
If your team values design, grows at a fast pace, and works with an open, multidisciplinary mindset, I’d love the chance to join.

More About MeContact Me