Michelle Liu, From brand identity to product experience — a full-stack visual designer.

I turn complex SaaS workflows, brand systems, and business goals into clear, usable, memorable experiences.

Designing + vibe coding @ Turing Space

Studying interaction design @ NTUST

Product DesignVisual DesignPackaging DesignB2B2C SaaS

Selected Work

Product, brand, and visual systems I've built.

Brand & Website — APDI International
Brand System / Webflow / International Org
Brand & Website — APDI International
Built a complete brand identity and Webflow website from scratch for a new Asia-Pacific digital identity consortium, shortlisted for the 2025 GOOD DESIGN AWARD.
Brand Visual Identity — Turing Space
Brand System / Visual Identity / Web3
Brand Visual Identity — Turing Space
Built a scalable visual identity system for a Web3 trust-tech brand, unifying digital marketing and offline events into one consistent image.
E-commerce Visual & Packaging — JANDAN
E-commerce Visual / Packaging Design / Campaign Key Visual
E-commerce Visual & Packaging — JANDAN
Led campaign key visuals, packaging, and multi-channel promo assets for JANDAN, balancing brand quality with conversion-driven impact.
Brand Building — evoke Bath & Body
Brand Identity / Packaging Design / Visual System
Brand Building — evoke Bath & Body
Involved in brand strategy, formula planning, and vendor communication — while leading visual identity and packaging design to create a cohesive sensory experience for évoke.
Brand Marketing Design Collection
Marketing Design / Visual Design / Event Branding
Brand Marketing Design Collection
Created event key visuals and a range of marketing assets for a swing dance organization and a percussion ensemble, extending each brand's tone to draw target audiences.
Packaging Design — Chuan Taiwan Incense
Packaging Design / Brand Identity / Visual Design
Packaging Design — Chuan Taiwan Incense
Designed the complete packaging for Taiwanese incense brand chuān, using a minimal Eastern visual language to convey the brand's character.
Employer Brand Video
Motion Design / Video Editing / Employer Branding
Employer Brand Video
Led scripting, editing, and motion design for a Web3 tech brand, producing a series of employer-brand films that turned company values into concrete visual stories.
Visual Design — NTUSTAA 30th Reunion
Event Branding / Visual Identity / Print Design
Visual Design — NTUSTAA 30th Reunion
Created a cohesive key visual and applied design system for an alumni association's 30th-anniversary reunion, carrying the spirit of the gathering across every touchpoint.

About

I'm Michelle Liu, currently a Product Designer at Turing Space. My experience spans SaaS products, e-commerce skincare and bath-care brands, international organizations, and online education. More than narrowly-scoped deliverables, I'm better at — and genuinely enjoy — carrying a project all the way through: from problem and strategy to interface and final visuals.

Get to know me →

If you're looking for
a versatile, open-minded designer

I'm currently looking for a full-time product design role, along with select freelance collaborations.
If your team values design, grows at a fast pace, and works with an open, multidisciplinary mindset, I’d love the chance to join.

More About MeContact Me