![[品牌整合] 洗沐品牌塑造｜évoke 醒沐](/images/evoke/cover.webp)
Brand Building — evoke Bath & Body
évoke is a bath and body brand founded in 2023. As brand designer, I was deeply involved across the full journey — from brand strategy, formula planning, and vendor communication, to visual identity, packaging, and marketing. My role extended well beyond visuals into the product development process itself.
ROLEBrand Designer
TIME2023
SKILLBrand Strategy · Brand Identity · Packaging · Marketing
Impact
- 參與品牌策略制定與產品概念開發。
- 協助規劃產品內料配方方向，並與廠商直接溝通，確認原料可行性。
- 建立完整的視覺識別系統。
- 設計包裝結構與行銷素材，打造由內到外一致的感官體驗。
evoke is a personal care and bath brand founded in 2023. In this project, I took on the role of brand designer, deeply involved in the complete journey from concept to finished product.
My responsibilities spanned brand strategy and product development, visual identity system creation, packaging design, and marketing material planning — with the goal of building a uniquely integrated sensory experience for the brand, from the inside out.
Brand Identity System
Packaging Design
Marketing Materials
